The benefit of great content – the written part of online (or offline) marketing — is hard to measure. But, it’s not “just a bunch of words.” Those words are what get visitors to stop, click through, read more, and best of all, contact you directly.
Think about it. One of the things that content does is to establish TRUST – at least enough to get people to actually stay on your website and look around.
Properly done, your content does more than just keep visitors looking at your site. It establishes initial trust, enough that they take the time to dig deeper and find out what your whole story is. Plus, over time it continues to REINFORCE that trust for prospects – and regular customers – whenever they read it.
More than Just “A List”
No offense, but there are probably lots of companies that do what you do. A simple list of offerings is not enough to get visitors to actually engage with you. You need to build a clear and consistent image of HOW and why you are unique. Lots of things factor into being unique, like the tone, style and how you talk about – and sell — your capabilities.
Story = Image
Your story should create an image for a visitor that says “Yeah, we have great stuff AND it’s just what you want.” The words need to hit the sweet spot – visitors have to GET IT – understand and believe that you can deliver WHAT THEY WANT.
Great pictures, videos and other graphics may catch the eye of a visitor, but content – your story – is what makes them consider doing business. Content is to websites, or any marketing piece really, what words are to songs, a way to create a clear and cohesive story. It bears repeating: Content works with all the other elements on your site to define you and what you do in a way that motivates CONTACT.
To discuss your content strategy or for more information, please feel free to call or click here.