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Is your Website an Expense or an Investment?

Is your Website an Expense or an Investment?

Expenses are COSTS for something that does NOT directly produce income.  They are purchases for "necessary evils" for things like copy paper.  Investments are expected to generate ROI – PROFIT - over time and require support and maintenance.  Buildings, operating...

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It’s a Multilingual Market— Are you Missing Out?

It’s a Multilingual Market— Are you Missing Out?

When assessing the market in regards to your business, what do you generally see? A variety of businesses and consumers, or perhaps you even have a narrow niche in which you excel. These are all great things that can effectively drive business. Yet in most, if not all...

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