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Google Adwords vs Adwords Express

Google Adwords vs Adwords Express

Digital marketing can be tough to get to grips with, especially for small and medium businesses. You don't have the budget or resources to do anything huge, and you might not have much of an idea about where to start. For many smaller businesses, the best way to begin...

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The Importance Of A Blog for SEO Ranking

The Importance Of A Blog for SEO Ranking

There are many reasons why a business should have a blog. Firstly, it plays a huge part in building a sense of identity for your brand and a unique voice that will distance you from your competitors. It can provide a platform for thought leadership; an opportunity for...

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Is your Website an Expense or an Investment?

Is your Website an Expense or an Investment?

Expenses are COSTS for something that does NOT directly produce income.  They are purchases for "necessary evils" for things like copy paper.  Investments are expected to generate ROI – PROFIT - over time and require support and maintenance.  Buildings, operating...

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It’s a Multilingual Market— Are you Missing Out?

It’s a Multilingual Market— Are you Missing Out?

When assessing the market in regards to your business, what do you generally see? A variety of businesses and consumers, or perhaps you even have a narrow niche in which you excel. These are all great things that can effectively drive business. Yet in most, if not all...

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